The sense of smell is truly a unique and powerful thing. If you were to be asked to describe the smell associated with one of your favorite memories, that would probably be difficult. However, if you were given fragrances associated with those memories, those memories would come flooding back immediately. This is because the Olfactory Cortex (sense of smell) is embedded with the brain’s limbic and amygdala (memory and emotion).
This is the power of Scent Marketing. The ability for your customers or residents to correlate a fragrance with your brand. A fragrance that every time they smell, will trigger positive emotion and memory.